Image and Type
Bringing words and pictures together means finding a visual harmony between them that best augments the reading of the text, while also adding conceptual dimension to the image.

Image and emotion in typography

Interaction between words and pictures happens as a result of their similar abstract, pictorial qualities. Images are composed of lights and darks, linear motion and volume, contours, and opened or closed spaces, arranged in a particular order. Type shares these same attributes. The task is to find where the specific attributes of both come together.

The Content of Communication

Using both pictures and text helps a designer weave a unified expression in which the typography and the images are equal players. Fields of text add texture to a image, using text with different typefaces also adds to the intricacy of design. Text with imagery allows designers to create a new layer of dimension and texture to their work, thus making a poster, package, painting, brochure, cards and all other printing design more intricate and more interesting.

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Expressing the Unspoken

The relationship between the image shape and the text becomes dominant when the text enters into the image's contour. The geometric alignment in a block of text will naturally counter the organic, irregular forms within an image. This relationship gives designers a powerful tool to render unique and meaningful compositions. The links below showcase this creative relationship between text and contour...
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Additional Recources