With the advent of film and digital design tools, the opportunity to explore the visual and conceptual potential of Kinetic Typography (typography that moves) has presented designers with newfound possibilities.
Kinetic typography refers to the art and technique of expression with animated text. Similar to the study of traditional typography of designing static typographic forms, kinetic typography focuses on understanding the effect time has on the expression of text.
Kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text, allowing some of the qualities normally found in film and the spoken word to be added to static text. Kinetic type has been widely and successfully used in film as well as in television and computer-based advertising. Perceptual psychology research on attention, reading performance, and comprehension has indicated that time-based presentation of text can be used effectively to capture and manipulate a viewer's attention
Eco
The French-Canadian skincare company ECO uses kinetic typography in packaging materials. Below is an example of how kinetic typography demonstrates the ability to add significant emotive content and customer appeal within packaged elements. [ECO Digital pressed-powder compact cover designed by Nicole Williams]
Live out Loud
Example of an animation created by a Kinetic Typography engine. Content used from the work "Live Out Loud" by poet/writer Emile Zola [Created by Johnny Lee, Carnegie mellon University.]
Fightclub
Another example of an animation created by a Kinetic Typography engine. Excerpt from "Fight Club," 20th Century Fox. [Created by Monchu Chen, Carnegie Mellon.]
Fightclub II
A flash created version of type in motion based upon an excerpt from the film Fightclub.
Renaissance
A third example of an animation created by a Kinetic Typography engine. Content used from "Renaissance" by Edna St. Vincent Millay [Created by Heebok Lee, Carnegie mellon University]
The Child
A video created by Antoine Bardou-Jacquet for the French DJ Alex Gopher
Duck and Cover
Typography short animation using audio from an old public service announcement called "Duck and Cover" from the 50s.
Type in Motion
Automated Art - The "kinetic typography engine" is an animation system developed specifically for the purpose of creating kinetic typography via artificial intelligence. The engine architecture supports low-level typographic manipulations and uses an animation framework that mirrors the structure of manipulations used by animators.Multimodal Type
Kinetic typography allows designers and artists to better connect with their audiences by communicating on multiple levels. With the addition of sound and animation, kinetic type creates a truly unique experience and leaves a lasting impression on the viewer. Below are additional examples of the artistry of kinetic typography.
